Natch products lineup

Building the Bioactive Oral Care Category

Oral health innovation: where microbiome balance, reduced inflammation, and stronger enamel fuel longevity.

Natch Labs
Microbiome-unfriendly
500M
Europeans affected by oral inflammation
20B
plastic tubes thrown every year
$68B
Global oral care market, a broken category waiting for disruption
The Problem
Oral care is outdated: it ignores chronic inflammation and the oral microbiome
01

Most toothpaste & mouthwashes are water-based commodities, filled with harsh synthetic ingredients.

02

Oral inflammation is a silent driver of broader health issues, affecting ~70% of European adults.

03

The oral care products pollutes the world. 20B plastic tubes are thrown every year.

04

Consumers want health + experience, but the category feels old and stuck.

Natch Labs
Chew a tab Brush normally
No tube, no mess, no warnings!
Meet Natch
A chewable, waterless tablet that upgrades brushing into bioactive care
01
Chew a tab
Perfectly dosed, no water needed
02
Brush normally
Rich foam, premium taste
03
Leave on
Bioactive residues stay longer on teeth & gums
"Leave-on" bioactive ingredients vs "rinse-out" harsh chemicals.
Clean, food-grade, and designed to stay.
Natch Labs
Oral Health = Systemic Health Oral Health = Systemic Health Oral Health = Systemic Health
73%
of consumers now prioritize preventive health over reactive treatments
700+
species in the oral microbiome — the second most diverse in the body
+14%
annual growth in premium oral care segment, outpacing mass market 3×
Why Now
The oral microbiome is becoming the next mainstream health frontier
Preventive Health Shift

Preventive health is becoming a daily habit market. Consumers invest in rituals, not just treatments.

Microbiome Awareness

Awareness is expanding beyond gut to mouth. The oral microbiome is now central to longevity conversations.

Premium Experience

Premium personal care is growing fastest where experience meets function. Consumers pay more for what feels better.

Natch Labs
Customer story Customer story Customer story
78.5
NPS Score — customers love it and tell their friends
4.82
Trusted Shops rating. Over 3,000 reviews across platforms
200+
Dentists recommend Natch to their patients
What Customers Feel
Three benefits drive repeat purchases at Natch
Gum Comfort

Supports a calmer mouthfeel with anti-inflammatory botanicals. Soothes and protects the gum environment daily.

Enamel Strength

Supports remineralization via micro-hydroxyapatite. Rebuilds and strengthens tooth enamel from within.

Taste & Ritual

Addictive aroma, taste, and foam make the daily ritual enjoyable. The habit sticks because the experience is pure joy.

Natch Labs
Science Backbone
Bioactive formulation designed for a balanced mouth, with an evidence-based roadmap
Clinical Validation

Roadmap in progress with
university partner

Details in data room

Quality First

Best-in-class ingredients
End-to-end supply control
Unique in the market

Micro-HAp
Lab Tested
Ingredient
Micro-Hydroxyapatite (HAp)
Mechanism
Enamel-supporting mineral (1-3 microns, spherical shape) integrates into tooth structure
User Benefit
Remineralizes & strengthens enamel from within
Postbiotics
Evidence-Based
Ingredient
Postbiotics
Mechanism
Supports oral microbiome balance & healthy gum environment
User Benefit
Calmer, healthier gums with reduced inflammation signals
19+ Botanicals
Proprietary
Ingredient
19+ Bioactives
Mechanism
Premium food-grade bioactive compounds with synergistic effects
User Benefit
Holistic oral care with premium sensory experience
Natch Labs
Competitive Landscape
Category leaders validate the market, Natch brings the science edge
Boka
Boka
boka.com
~$100M revenue
🇺🇸
Hydroxyapatite
Nano-HAp
Microbiome
Not addressed
Botanical stack
Basic
Gum focus
Not explicit
Packaging
Plastic tubes
NOBS
NOBS
nobsroutines.com
~$40M revenue
🇺🇸
Hydroxyapatite
Nano-HAp
Microbiome
Not addressed
Botanical stack
Basic
Gum focus
Not explicit
Packaging
Glass bottles
Bite
Bite
bitetoothpastebits.com
~$10M revenue
🇺🇸
Hydroxyapatite
Nano-HAp
Microbiome
Not addressed
Botanical stack
Few
Gum focus
Not explicit
Packaging
Glass bottles
Natch
Natch
natchlabs.com
Seed stage funding
🇪🇺
Hydroxyapatite
Micro-HAp
Microbiome
Postbiotic (inflammation support)
Botanical stack
Extensive
Gum focus
Gum comfort focus (daily support)
Packaging
Premium glass & refill bags
Natch Labs
Traction
Proven demand: strong growth, high repeat purchasing rates, and premium margins
Green Dental Award 2023 Junior Design Awards 2025 Dental Marketing Award 2025 Dental Industry Awards 2025 PETA Vegan Award 2023 Deutscher Award für Nachhaltigkeitsprojekte 2024
140%
Revenue Growth
2025 vs 2024
60k+
Customers
30k active email subscribers
50%+
Returning Customers via Google
in 2025
7%+
Conversion Rate
Well above industry average
€45+
AOV
+€12 increase in 2025
75%
Gross Margin
D2C 80% / B2B 20% mix
Natch Labs
Go-to-Market
The Natch flywheel
Acquire Users
Creator & affiliate engine converts authentic stories into first purchase
Convert
Search & performance captures intent on HAp, microbiome, fluoride-free
Retain
Personalized CRM & subscriptions drive repeat purchases and LTV
Repeat
The flywheel compounds - each cycle increases lifetime value & ARPU per Year
Acquire Users Convert Retain
Up to 10x
ROAS
Convert
7%+
Conversion Rate
Up to 50%+
Returning Customers
ARPU per Year per Repeating Customer
€150+
Natch Labs
Distribution Expansion
Hybrid expansion: D2C first, B2B as credibility + volume lever
Natch Website
Primary
Channel
D2C Online
Strategy
DACH proven → UK next
Why it works
Core revenue engine with 75% gross margin. Own the customer relationship, data, and brand experience.
DM Austria
Channel
Retail Partners
Strategy
Credibility + Discovery
Why it works
DM Austria nationwide. Pilot programs validate offline pull and specialty retail as entry points.
Pharmacy
Channel
Dental & Pharmacy
Strategy
Trust + Education
Why it works
500+ pharmacies across DE, AT, CH, IT. 200+ dentists recommending in DE, AT, CH, UK. Professional endorsement builds credibility.
DACH Proven
→
DACH Expansion
→
UK Next
→
EU 2029+
Natch Labs
Market & Ambition
Massive market with premium tailwinds, positioned to lead the bioactive segment
TAM $68B Global Oral Care Market
SAM $10B Premium & Functional Oral Care
Fastest growing segment in oral care
Source: Mordor Intelligence, Market Research Future
SOM €90M Natch Growth Path
by 2033
Wedge: premium D2C enthusiasts → wider consumer base
Long-term: bioactive platform across all oral health needs
Natch Labs
The Team
Two founders combining product + growth, backed by experienced angels
Heber Gonzalez

Heber Gonzalez

Co-CEO, Product, R&D, Store Tech

Product visionary and creator of the Natch formulations. 20+ years of global business in media planning, affiliate marketing, sales & startup consultation.

Norbert Richard Meinike

Norbert Richard Meinike

Co-CEO, Marketing, Sales, Finance

20+ years in 360° marketing & sales. Serial entrepreneur. CMO at Blacklane, Freenet, Telekom. Strong US and European market expertise.

Backed by 12 Angel Investors
MM
Mathias Mudra
Kisora Family Office
MH
Dr. Martin Hintze
Sector Seven
RB
Rainer Bormann
Sector Seven
AK
Anna Kaiser
Founder & Private Investor
TR
Thomas Ramge
SPRIND, Private Investor
JK
Jan König
Founder, Odaline
FS
Florent Stroppa
Private Investor
Trusted by Leading Brands
DM ProSieben Deutsche Telekom Shop Apotheke Schloss Elmau
Natch Labs

Let's Meet

Book a Call

We want to meet you if you bring capital, know-how, and access. Let's build the bioactive oral care category together from Berlin.

Heber Gonzalez
Heber Gonzalez
Norbert Richard Meinike
Norbert Richard Meinike
norbert@natchlabs.com
+49 160 855 5511
www.natchlabs.com / @natchlabs
Choriner Straße 3, 10119 Berlin-Mitte
Natch Labs
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